The rules were:
1) No options: he could only eat what was available over the counter (water included!)
2) No supersizing unless offered
3) No excuses: he had to eat every item on the menu at least once

As you gradually watch his health deteriorate, the film looks at America's obesity and lack of dietary knowledge - exploring a country where the majority have been educated by fast food advertising, take no exercise, and eat mammoth portions.

During the time I spent in Florida I was shocked on a daily routine by the size of American arses and surprised to find that almost all of the food prepared in diners came straight out of tins and cardboard boxes like instant egg mix instead of real eggs.

Morgan Spurlock is funny and likeable, though the final outcome of the film surprises everyone - making me regret the time I once ate six McDonalds cheeseburgers in one go, or my one time quest to visit every McDonalds in the world. Like cigarettes, who would have thought that junk food could be bad for you?